Effective date: April 14, 2023

This Privacy Policy describes the privacy practices of Daytona Lagoon ("we", "us" or "our") and how we handle personal information that we collect through our websites that link to this Privacy Policy and our direct marketing activities (collectively, the "Service"). This Privacy Policy also describes your choices with respect to your personal information.

Personal Information We Collect

Information you provide to us. Personal information you may provide to us through the Service or otherwise includes:

• Contact details that you provide, such as your email address or phone number.
• Account data that you provide to create an account on the Service, including your name, email address and password.
• Profile data that you choose to add to your profile on the Service.
• Transaction data, such as your participation in our offers, rewards or promotional programs.
• Communications that we exchange with you, including when you contact us with questions or feedback, through social media, or otherwise.
• Marketing data, such as your preferences for receiving our marketing communications and details about your engagement with them.
• Other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

Third party sources. We may combine personal information we receive from you with personal information we obtain from other sources, such as social media accounts that you use to log into or connect to the Service.

Automatic data collection. We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with the Service, our communications and other online services, such as:

• Device data, such as your computer's or mobile device's operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type, IP address, unique identifiers, time zone, language settings, and general location information such as city, state or geographic area.
• Online activity data, such as clicks, scrolling information, pages you viewed, how long you spent on a page, the website you visited before browsing to the Service, navigation paths between pages, information about your activity on a page, access times, duration of access, whether you opened our marketing emails or clicked links within them, and diagnostic data.

Cookies and Similar Technologies

Some of the data we collect automatically is collected through cookies, which are small data files placed on your computer or mobile device when you visit a website. Our sites use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device until you delete them).

The Service uses two broad categories of cookies: (1) first party cookies, served directly by us to your device, which we use to recognize your device when it revisits our websites; and (2) third party cookies, which are served by service providers or business partners on our websites, and can be used by these parties to recognize your device when it visits other websites.

Our websites may employ the following types of cookies and other tracking technologies:

• Advertising cookies. Used by advertising companies to collect information about how you use the Service and other websites over time, in order to show you relevant ads and measure ad performance.
• Analytics cookies. Help us understand how our services are performing and being used. We use Google Analytics, among others. You can opt-out of Google Analytics at https://tools.google.com/dlpage/gaoptout.
• Essential cookies. Necessary to allow the technical operation of our services (e.g., enabling you to move around on a website and use its features).

Web Beacons. We may also use web beacons (pixel tags/clear GIFs) on our sites and in HTML-formatted emails to track user actions and email interactions. Pixel tags are embedded invisibly on webpages or within HTML emails and are used to measure the success of marketing campaigns and compile website usage statistics.

How We Use Your Personal Information

We use your personal information for the following purposes or as otherwise described at the time of collection:

Service delivery. We use your personal information to:

• provide, operate and improve the Service and our business;
• communicate with you about the Service, including by sending announcements, updates, security alerts, and support and administrative messages;
• understand your needs and interests, and personalize your experience with the Service and our communications; and
• provide support for the Service, and respond to your requests, questions and feedback.

Research and development. We may use your personal information for research and development purposes, including to analyze user behavior, understand the effectiveness of existing features, plan new features, measure audience size or characteristics and otherwise analyze and improve the Service and our business.

Create anonymized data. We may create aggregated, de-identified or other anonymous data from personal information we collect. We may use this anonymous data and share it with third parties to analyze and improve the Service, promote our business or for any lawful business purpose.

Marketing and advertising. We, our service providers and our third-party advertising partners may collect and use your personal information for the following marketing and advertising purposes:

• Direct marketing. We may send you recurring direct marketing communications about our products and services as permitted by law. You may opt-out as described in the "Opt-out of marketing" section below.
• Interest-based advertising. We may engage third-party advertisers to display ads on our Service and other online services. These companies may use cookies and similar technologies to collect information about your interaction over time across the Service and other online services, and use that information to serve relevant ads.

Compliance and protection. We may use your personal information to:

• comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities;
• protect our, your or others' rights, privacy, safety or property (including by making and defending legal claims);
• audit our internal processes for compliance with legal and contractual requirements and internal policies;
• enforce the terms and conditions that govern the Service; and
• prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

How We Share Your Personal Information

We may share your personal information with the following parties:

• Our corporate parent, subsidiaries, and affiliates, for purposes consistent with this Privacy Policy.
• Service providers. Companies and individuals that provide services on our behalf or help us operate the Service or our business (such as hosting, IT, customer support, email/text delivery, marketing, CRM, software and website analytics).
• Advertising partners. Third party advertisers and advertising companies for interest-based advertising purposes.
• Professional advisors. Lawyers, auditors, bankers and insurers, where necessary in the course of professional services rendered to us.
• Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for compliance and protection purposes.
• Business transferees. Acquirers and other relevant participants in business transactions involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of our business or assets.

Your Choices

You have the following choices with respect to your personal information:

• Access or update your information. If you have registered for a Service account, you may review and update account information by logging into the account.
• Opt-out of marketing communications. You may opt-out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email. You may opt-out of text messages by replying STOP.
• Blocking cookies in your browser. Most browsers let you remove or reject cookies. Follow the instructions in your browser settings. Note that disabling cookies may cause our websites to not work properly. Visit www.allaboutcookies.org for more information.
• Limit interest-based advertising. You may opt out through members of the Network Advertising Initiative or the Digital Advertising Alliance. Note that you will still see advertisements, but they may not be relevant to you.
• Do Not Track. We currently do not respond to "Do Not Track" or similar signals. Visit http://www.allaboutdnt.com for more information.
• Linked third-party platforms. If you connect to the Service through a social media account, you may use your settings in that platform to limit the information we receive from it.

Other Sites and Services

The Service may contain links to or embedded content from websites, mobile applications, and other online services operated by third parties. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites, mobile applications or online services operated by third parties, and we are not responsible for their actions.

Security

We employ a number of technical, organizational and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies, and we cannot guarantee the security of your personal information.

International Data Transfer

We are headquartered in the United States and may use service providers that operate in other countries. Your personal information may be transferred to the United States or other locations where privacy laws may not be as protective as those in your state, province, or country.

Children

The Service is not intended for use by children under 16 years of age. If we learn that we have collected personal information through the Service from a child under 16 without the consent of the child's parent or guardian as required by law, we will delete it.

Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes, we will notify you by updating the date of this Privacy Policy and posting it on the Service. If required by law, we will also provide notification of changes in another way that we believe is reasonably likely to reach you, such as via email or another manner through the Service. Any modifications will be effective upon our posting the modified version. Your continued use of the Service after the effective date indicates your acceptance of the modified Privacy Policy.

How to Contact Us

Email: info@daytonalagoon.com

Published: April 14, 2023